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Signs of infidelity are everywhere

Six area billboards are part of an unfaithful husband's public confession and penance.

By AMANDA PALLESCHI
Published April 20, 2007


photo
[Times photo: Skip O'Rourke]
The signs are Eric Joswig's public apologies to his wife after nearly a decade of cheating. The born-again Christians are working on their marriage.
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photo
[Times photo: Jim Damaske]
Eric and Deborah Joswig discuss their marriage. A year ago, he confessed his infidelity.

BRANDON -- Deborah Joswig did a double take when she saw her name inside a gigantic heart on a billboard along a busy street.

"Deborah & Eric Joswig. Always & Forever," the billboard read. "Ephesians 5:25. Husbands, love your wives, even as Christ also loved the church."

She begged her husband to turn around so she could get another look.

That billboard, put up in September on Ulmerton Road in Largo, was the first of six in the Tampa Bay area.

There was one for her birthday in December.

There was one on Tampa's John F. Kennedy Boulevard, which Deborah first saw lit up at midnight, on Valentine's Day.

Now, there's one on State Road 60 in Brandon.

For Eric, the billboards are the ultimate public confession that he cheated on his wife for almost a decade.

They're meant to show his ex-buddies that he still loves the woman he married nearly 27 years ago.

But as the number of billboard's grew, Deborah rolled her eyes.

"I said, 'No more, no more,'" she said. "He does one nice thing and then you say, 'Is it something you can believe in, or is it just a game?'"

A secret life

Though his wife sometimes questions his sincerity, Eric Joswig insists he'll spend the rest of his life showing that he loves her and that he's sorry.

The six billboards cost him nearly $10,000, but years of infidelity nearly cost him his marriage.

While Deborah was busy being a mother and working full time, Eric was busy working in construction.

His lunch hours, he said, were spent having sex with women he'd met at traffic lights while riding his motorcycle or at bars.

By his count, there were seven to 10 partners in one five-year span. He said he stopped having affairs 10 years ago, but didn't come clean until Deborah got suspicious.

"It was a secret that ate me up inside," he said. "I wasn't respecting my wife and my marriage."

Their marriage had been rife with troubles even before he revealed the affairs.

For years, Eric was a different person in public than the fun, caring father he was at home, Deborah said.

"If we went to an event together, he'd tell me to go away. He'd put his arm around other women and tell dirty jokes," she said. "It was like I wasn't his wife."

The two clashed over their construction business. At work and home, the most burdensome jobs were left to Deborah.

"He resented that I was just not the woman that he could tell to sit and behave," she said.

Then, three years ago, Deborah heard Eric take a co-worker's call. "It's just a business call," he told his wife, but she thought otherwise.

Little by little, the truth began coming out, Deborah said.

Eric confessed to her a year ago that the woman on the phone that day hadn't been the only one. They began seeing a marriage counselor and a therapist. Now, she combs through his past with questions.

Old day planners tell her when he took off work to see another woman. She looks at pictures of them smiling with their daughters and thinks, Was he really happy on that ski trip? Was he looking for something out there?

Starting over

In August, they closed the business and are now planning to move to their 400-acre ranch in Ocala. It will take the rest of his life to finally be a good husband, Eric said.

Leaving a successful construction business is a small gesture on the path to redemption.

"Nothing else matters in life except my marriage now," he said. "If you can lie to your wife, how the hell could anybody else in the world trust you?"

For many years, Eric didn't give friends and co-workers reason to trust him, either, he said. "A lot of people know the rotten side of me that my wife didn't know," Eric said.

That includes former colleagues who knew about -- and condoned -- his infidelity. The billboards, Eric said, were also aimed at them. "These are the people who need to know that I'm no longer who I was. I want them to know that my wife is not a fool and the only reason we're still together is by her grace."

The women he once slept with need to know it too, he said. That's why there's now a billboard in Brandon.

It's miles from the Joswigs' Seminole home, but near where some of the other women live.

He said he'll continue to put up billboards for special occasions, persevering just as he did when he first noticed Deborah working at a Kmart back in high school near Pittsburgh.

"Please don't think my wife has forgiven me. I devastated her," he said. "But we are finding each other again."

For Deborah, the billboards aren't a cure-all. Repairing their marriage is an ongoing process, she said. She sees the billboards as a public-service announcement. "We are coming out and letting people know it's okay to move on from something like this and fix it," she said.

Eric, Deborah said, is now a different person than the man who hurt her so many times.

He has removed himself from the places and people that brought him down and worked on finding himself and his faith in God. "I've seen him change," she said. "Why should I leave him now, now that he's trying?"

Amanda Palleschi can be reached at (813) 661-2456 or apalleschi@sptimes.com.

[Last modified April 19, 2007, 22:04:39]


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Comments on this article
by Julie 05/15/07 08:13 AM
Get rid of him!!!
by Linda 05/10/07 10:53 PM
This story gives insight on how very ungodly this world has become. He had sex with women he met at traffic lights?! I guess to err is human, to forgive divine...and you must be a true saint, Deb. I'd boot him if this is still about him and not God.
by Fred 04/24/07 01:48 PM
This man is deluding himself. You can't secretly cheat on your wife for 10 years, come clean about multiple affairs and expect to save your marriage. Women aren't wired that way. She will never trust him again. Divorce is inevitable.
by Ashley 04/23/07 05:52 PM
I think you should give him a chance. Now that ya'll have God in your life , everything will be so much different. God makes miracles, and this might very well be the next miracle.
by Spike 04/22/07 11:37 AM
Wow, seems as though the majority of women here are very jaded. Anyone who says "Once a cheater, Always a cheater" is completely ignoran. People can change, no matter their flaws. The "Men are liars" crap is amusing, as though women don't lie. HAH!
by Em 04/21/07 06:45 PM
It's a shame that it took Eric 10 yrs to realize he loved his wife & decided to deal with his sexual addiction. I hope he stops putting up the billboards & tries to attend some SA (Sexaholic Anonymous) meetings instead.
by Mary 04/21/07 06:03 PM
True acts of love are performed without drawing any attention to one's self. Just think what a Godsend that $10,000 could have been to a charitable organization.
by Robyn 04/21/07 05:37 PM
I have to say that it's not once a cheater always a cheater. I did so with my ex-husband and never have since. That's been ten years and I hhaven't ever had the urge to again.
by candice 04/21/07 03:19 PM
Damn nice of you to forgive, cheaters can change, best of luck to you
by John 04/21/07 02:37 PM
What a sad group of comments. Society, it appears, has learned to never forgive or forget and to dispose of the whole relationship should anything painful happen or a party get wounded, instead of attempting to heal. How sad for our future.
by Susana 04/21/07 11:31 AM
I can't believe any decent man would subject the woman he allegedly loves to that kind of humiliation. This is Springer Show material. LOOK EVERYONE! I CHEATED ON MY WIFE! Deborah, kick him to the curb!
by Garth 04/21/07 10:56 AM
It seems as though all the women are ready to cut this guy. What he did was dispicable, but as a born again Christian he now has the chance to prove himself to his wife and most importantly to the Lord.
by Bindi 04/21/07 10:44 AM
If I was his wife, and thank goodness I'm not, every time I saw a billboard it would remind me that he cheated and open up old wounds. I don't think I could heal from that.
by KML 04/21/07 09:53 AM
Eric! You stud!. Way to go!
by Sherry 04/21/07 09:52 AM
My husband always manages to become "good" friends with women he works with-Never good frineds with the men he works with-one friendship ends and another one pops up-It never ends-Get professional help-test for STD immediately and for yrs to come.
by Tasha 04/21/07 03:12 AM
He's selfish and immature and she's co-dependent as all hell. Get real.
by Alyssa 04/20/07 10:41 PM
Notice the part of the article that said the wife overheard a phone call, got suspicious and THEN he came clean...Come on people, he's not sorry he did it...he's sorry he got caught. As for the 10 grand in billboards...it's cheaper than the alimony.
by Jackie 04/20/07 07:37 PM
Keep your dirty laundry in the hamper where it belongs. I listened to my Ex apologize and go to counseling for 28 years before his cheating, lying butt got divorced.
by Jill 04/20/07 06:03 PM
Eric has zero class. I feel very sorry for Deborah re: this public airing of their dirty laundry.
by Gail 04/20/07 04:42 PM
We the people do not want to read this trash, The St.Pete times should be ashamed of such a poor choice. Who cares about the Joswigs. I know I don't
by Chris 04/20/07 04:41 PM
Is this a family thing ? Is this a learned behavior from a older brother ? Debbie get out , run run run . What a waster of money.
by W/E 04/20/07 04:20 PM
I'll say it one more time and maybe this comment will be approved. I'm guessing he finally came clean cuz now he's got ED. The best years of his sexual life were wasted on other women instead of his wife. I really feel for HER!
by Anne 04/20/07 04:16 PM
What a vain selfish person he is. Like putting up those "big" signs to prove himself! What a joke. Better she should have taken the money and started over. I am so sorry for you girl, best of luck!!
by SARA 04/20/07 04:16 PM
"ONCE A CHEATER, ALWAYS A CHEATER"? BULL@*#$!!! PEOPLE CAN CHANGE. HARD TO BELIEVE, BUT ITS TRUE. BORN AGAIN CHRISTIANS KNOW WHAT I'M TALKING ABOUT. NOT ALL MEN ARE LIARS. ALTHOUGH, A LOT O THEM ARE. HAVE A LITTLE FAITH PEOPLE.
by Mika 04/20/07 04:12 PM
Another religious hypocrite. Spud-you said it all!
by spud 04/20/07 02:06 PM
I am so sick of these "born again christians". Look at Jim Bakker, Jimmy Swaggart, Ted Haggard, George W Bush etc. They, in the name of religion, are the most immoral people. God will judge them when they die, it will not be what they expect.
by Anastasia 04/20/07 01:57 PM
The "old" Eric-type men are the reason I am still single at 41.
by Romeo 04/20/07 01:45 PM
Hey Deborah.. wake up !! If the shoe was on the other foot would he forgive you. Tell him you are going to sleep with 10 different guys over the next 5 years and see if he agrees to keep you. Once a cheat always a cheat. Once a fool always a fool.
by Kathy 04/20/07 01:04 PM
The man will be a liar no matter where they escape to. He will find some woman no matter here they live. Once a cheater, always a cheater.
by Leo 04/20/07 12:41 PM
I'd trust Eric more if he weren't publicly demeaning his wife by airing their dirty laundry. He's still manipulating her IMO and daring her to leave him now that everything's "out in the open". He's still hiding stuff from her.
by Cynthia 04/20/07 12:37 PM
A leopard doesn't change his spots. Leave his *** behind!
by Tony 04/20/07 12:31 PM
Sounds like he is blaming the women and his friends that knew about his affairs as much as himself. I hope he has been tested for HIV and other STDS he might have gotten and past on to his wife and partner. Good luck to her, she is going to need it!
by A 04/20/07 11:14 AM
I don't see how a woman can move past such infidelity and maybe in a year we will read that they are still together or have separated. This is nice that he is trying so hard but again, can the cheater ever really stop cheating?
by Jeanne 04/20/07 10:26 AM
Sure, once a cheater always a cheater, just give her the $10,000.00 spent on the billboards and pack his bags. He didn't respect her enough the early years of the marriage, why should she stay with him? I certainly wouldn't, and I'd take that Ranch.
by Duane 04/20/07 10:24 AM
Another born again boring us with their personal dirty laundry. The same narcissism that drove him to have affairs is driving him to confess publicly. He hasn't changed, he has just channeled his narcissitic urges to another arena. Shut up.
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