Marshalls slated to open Thursday

Published May 21, 2007

BROOKSVILLE - Just call it Amy Cafazzo's occupational hazard.

Spokeswoman and style expert for off-price retailer Marshalls, Cafazzo had to stop at her local Marshalls store one day last week to buy a couple of pairs of shoes before hitting the airport for a business trip.

Cafazzo's message to the shoppers of Hernando County: You are just days away from having access to the same kind of huge and enticing shoe selection along with hundreds of other name-brand fashion items.

The Marshalls at the Coastal Landings Shopping Center will open at 8 a.m. Thursday. The 30,000-square-foot store at 7143 Coastal Blvd., northeast of State Road 50 and Mariner Boulevard, is expected to employ about 75 people in full- and part-time positions. It is the first of several new stores and restaurants in the center to open.

The store will include a special Marshalls Shoe MegaShop, which will occupy 5,000 square feet. In that MegaShop, which Cafazzo described as "a store within a store," shoppers will be able to find thousands of brand name and designer shoes for the entire family arranged by style rather than size.

Instead of sorting through an assortment of shoe styles in a single size, shoppers pick out the style they want, then find their size in the boxes beneath the display. The arrangement allows for the stocking of a much larger selection of shoes.

The rest of the store features name-brand fashions for the entire family as well as home accents at prices up to 60 percent less than department and specialty stores.

The departments include clothing for men, women and children; giftware; accessories; luggage and gourmet food.

Marshalls opened its first store more than four decades ago and boasts 750 stores nationwide, with 61 stores in Florida.

The company markets itself as the retailer synonymous with off-price shopping. By purchasing large quantities of high-quality designer items at a bargain price, Marshalls says, it passes those savings to customers.

Barbara Behrendt can be reached at behrendt@sptimes.com or 352 754-6117.