Talk of the bay: We'll soon be able to shop at HSN by remote

By Times staff
Published May 25, 2007

HSN, the St. Petersburg-based TV shopping network, is shifting its shop-by-remote service from test pattern to national roll-out. The network said Thursday it signed a deal to offer the service in 12-million homes that get satellite TV from the Echostar Dish Network. Negotiations also have stepped up with cable operators, including in the Tampa Bay area. Linked to a video-on-demand channel, the service enables HSN shoppers to buy stuff while watching the on-air version merely by clicking their remote control at the screen. Signing up is voluntary and requires a credit card number to speed transactions. Orders can be tailored by size, quantity and color by scrolling through menus. The order time is one-third the 2 minutes of phoned-in orders. In tests in New York City and Hawaii the past year, HSN said 10 percent of its orders, about 100, 000, came from shop-by-remote. A survey found that 5 percent of new HSN customers in test areas were drawn by the new feature. HSN rival QVC is testing the option in the United Kingdom.

Bank's founder leaving CEO post
Barry Miller is turning over the reins of Old Harbor Bank, less than four years after he launched the Clearwater bank. Under Miller, a former Mercantile Bank executive, Old Harbor grew into a $200-million institution with five area locations. Bank president William Short, 44, will take over as CEO effective Jan. 1. Gregory A. Mohr will assume Miller's role as board chairman. Miller, 58, will remain a bank director.

One rung remains for Macy's exec
David Scheiner, who spent three years running Maas Brothers/Jordan Marsh in Tampa in the late 1980s, has been named president and chief operating officer of Macy's Florida. Scheiner started with the company 35 years ago as a men's apparel buyer for Burdines. He most recently was director of stores. He replaces Trip Tripathy, who left the division's second-highest job "to pursue another opportunity" that was not identified.