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New owner to save hotel

An investment firm is set to close June 20 on the historic Belleview Biltmore Hotel.

By LORRI HELFAND
Published June 6, 2007


Roofers Anthony Migliore (left) and Victor Scinto install a temporary roofing skin onto the Belleview Biltmore Resort & Spa, which is getting a new roof. Legg Mason Real Estate Investors, an international asset management firm in Baltimore, is buying the 110-year-old hotel with the intention of rehabilitating and restoring the landmark property.
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[Times photo: Douglas R. Clifford]
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[Times photo: Douglas R. Clifford]
Belleview Biltmore Resort & Spa guest Michael Brindly of Hobe Sound, descends the hotel's main staircase which spirals to the hotel's 4th floor.

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[Times photo: Douglas R. Clifford]
This sculpture diffuses lighting in the ceiling of the Belleview Biltmore Resort & Spa's pagoda, which was built in the 1990's after ownership of the hotel has passed between different hands over the years, and it was purchased by a Japanese company, Mido Development.

BELLEAIR - The new owner of the Belleview Biltmore Resort & Spa is expected to close on the property by month's end and plans to preserve the 110-year-old landmark.

That is bringing deep sighs of relief from preservationists who fought hard the past three years to save the venerable hotel.

And, there's more good news: The Biltmore's much-maligned pagoda entrance, built in the 1990s by a Japanese owner but nicknamed Godzilla by preservationists, will be a goner.

Legg Mason Real Estate Investors, a Los-Angeles-based subsidiary of Legg Mason asset management firm, announced in March plans to buy and restore the hotel. Monday, the company said it is scheduled to close on the purchase by month's end.

"We know the Biltmore has been an integral piece of the community's history and we look forward to working with the city on a plan that preserves it for future generations," said Joseph Penner, managing director of Legg Mason Real Estate Investors, in a news release this week.

The fate of the 820,000-square-foot hotel has been a mystery - and a concern - since DeBartolo Development's deal to buy it expired in September 2005. Twice since 2004 the hotel faced a threatened demolition.

"My fear was someone would buy it, close it down, and let it rot in the ground," said Rae Claire Johnson, a Belleair resident who fought to preserve the hotel and helped introduce Legg Mason to Urdang Capital Management, which represents the ownership of the Belleview Biltmore.

"Urdang has been patient to wait for some group that was going to save the hotel," she said.

Penner, who said he could not disclose the purchase price, has released few details. But the town is buzzing about the possible plans for the resort, built by railroad tycoon Henry B. Plant and opened in 1897.

Legg Mason plans a "massive remodel," with a goal of restoring the Biltmore and transforming it into a five-star resort, according to G. Michael Harris, whose company WLM Inc. is a project consultant.

Previous plans by other potential developers included razing the hotel, building condos or converting portions of the hotel into condo-hotels.

Harris said that's not the intention of Legg Mason Real Estate investors, whose parent company holds assets exceeding $800-billion.

Harris, town leaders and others said they were told resort plans include redoing the resort's pool, constructing underground parking, restoring three houses on the property and replacing the spa with a convention center.

Legg Mason also intends, Johnson said, to preserve the hotel's golf course, which is not adjacent to the hotel, but a short drive south on Indian Rocks Road.

Belleair Mayor Gary Katica said he met last week with current hotel manager Richard Wilhelm, president and CEO of Trust Hotels, and nothing Wilhelm disclosed about planned remodeling scared him.

"There's nothing there that would throw a red flag up to me," he said.

Wilhelm said this week the closing is set for June 20.

Project architect Richard Heisenbottle, known for his work on Miami's Freedom Tower and the restoration of Deland's Athens Theatre, said about 50 percent of his work is on preservation.

"We take preservation very seriously and we're glad we've got a client that recognizes the importance of this project as well," said Heisenbottle.

Wilhelm said he informed employees of the pending purchase Monday and that his company would continue to be involved with managing the hotel.

Legg Mason's Penner also recently visited with the Biltmore's longtime owner Bernie Powell to discuss plans for the hotel, said Powell's grandson, Matthew Archangeli, who sat in on the discussion.

"It looks like now it's going to come out the way I would want it to," said Powell, 95, who bought the hotel in the mid 1940s and re-established it as one of the Florida's grand resorts. Powell owned and operated the resort for more than 40 years before selling it to a Japanese firm in 1990.

Belleair Town Manager Micah Maxwell said that during the past nine months there had been about four or five general inquiries about the Biltmore.

He said Penner contacted him about two months ago to ask about the process for restoring the hotel.

Meanwhile, the hotel is repairing portions of the roof damaged by Hurricane Jeanne in 2004. The town has given the hotel about four months to complete a master plan to make those repairs. Wilhelm said ownership and management have pumped about $12-million into the hotel since 2001.

Fast Facts:

Hotel's history, ownership chain

Jan. 15, 1897: The hotel, built by railroad magnate Henry B. Plant, opens.

1919: John McEntee Bowman buys the hotel and adds the name Biltmore.

1942-44: U.S. Army Air Corps moves 3,000 servicemen into the hotel as an auxiliary barracks for MacDill and Drew fields.

1946: Bernard Powell, Nora Mae Peabody and Roger L. Stevens buy the hotel.

1979: Hotel is listed on National Register of Historic Places.

1990: Hideo Kurosawa of Mido Development buys the hotel and calls it the Belleview Mido.

1997: The hotel celebrates 100 years. The Jetha Corp. buys it and returns the name to the Belleview Biltmore. The hotel is renovated extensively.

2003: A company run by Pennsylvania investor Scott Urdang becomes resort general partner.

2004: DeBartolo Development, First Dartmouth Homes and Sun Vista Ventures form Belleair Redevelopment Group and announce a contract on the hotel properties. The Times reports the group's plans to raze the hotel.

January 2005: Contract with Belleair Redevelopment Group falls through.

April 2005: DeBartolo Development announces new contract on hotel properties. Hotel owner files application to raze hotel.

June 2005: the National Trust for Historic preservation places the hotel on its most endangered list.

September 2005: Debartolo Development's deal to buy the hotel expires.

October 2005: Belleair passes a historic preservation ordinance.

March 2007: Legg Mason Real Estate Investors announce desire to buy and preserve hotel.

June 2007: Legg Mason finishes due diligence, announces plans to close by month's end.

[Last modified June 6, 2007, 00:02:24]


Share your thoughts on this story

Comments on this article
by Kennedy 07/05/07 10:31 AM
To Mikey, Ed and B, you don't own the hotel or work there so honestly why don't you stop commenting on what you don't know. Until you actually invest anything or know about the project just keep your "sarcasm" where it belongs, elsewhere....
by Terra 07/05/07 10:27 AM
Thank you Bob, I agree, the hotel is definitely in need of updating but regardless is still doing rather well. We went to a wedding ni March and I can't begin to tell you how wonderful the property and staff were, we are excited to see what develops
by Bob 06/28/07 12:56 PM
Casper, you'd be suprised, after 110 years, there is NO apparent termite damage to the structure. The original foundations on the oldest portion are in great shape! I have seen the proposed renovation plans and I have to tell you, i'm impressed
by Dana 06/08/07 11:47 PM
We stayed there one weekend and really had fun exploring the expansive grounds(and off-limits attic spaces).
by Mike 06/08/07 10:31 AM
This is a major coup for historic preservation for the entire Tampa Bay area if the Belleview can be saved and,moreover,restored to save the detailing of the original 1896 character
by Casper 06/06/07 08:43 PM
You mean they haven't bulldozed this living termite mound yet? What are they waiting for? But no, where are all of the ghosts going to live they say. Ba humbug!
by B 06/06/07 07:18 PM
Mikey, it's too bad no one understands sarcasm. I predict a "mysterious" fire that will damage the hotel so bad that the developers will be "forced" to tear the hotel down and build crappy overpriced condos.
by Connie 06/06/07 04:33 PM
Ed tell me some good hotels on the beach now. It seems like they have been torn down for condos. Aren't they building a new hotel in downtown near the "Elrons" just to take care of people who even care to go to Clearwater Beach anymore. Trash city!
by james 06/06/07 03:53 PM
When a city swaps its past for crap it loses something irreplaceable. Some of us feel pretty strongly that Florida's heritage is worth preserving. If you disagree, Ed & mikey, why not move to Oakland, CA? You'd like it; there's no there there.
by charlie 06/06/07 03:12 PM
If you want to tear down an historic hotel, let me suggest the Ft. Harrison...perhaps the cleared area will be big enough for the space ships and Elron to "come on down".
by charlie 06/06/07 03:12 PM
If you want to tear down an historic hotel, let me suggest the Ft. Harrison...perhaps the cleared area will be big enough for the space ships and Elron to "come on down".
by Jimbo 06/06/07 01:49 PM
Mikey sounds like a pessimistic northerner with a Wal-Mart mentality. Anyone who appreciates Florida history knows that we need to remain optimistic but vigilant. The community should support the new owners, and embrace their plans for restoration.
by Sue 06/06/07 01:44 PM
It's so wonderful to know that this beautiful place will be saved!!
by Diane 06/06/07 12:54 PM
I am glad someone wants to save the grand old lady. I just hope they stay true to the original design.
by drinklime 06/06/07 12:37 PM
Let's just tear down everything and start building houses inside of walmarts
by Ed 06/06/07 12:25 PM
I'm with Mikey on this one...brand new WalMart Supercenter! Come on, this hotel continues to suffer because nobody wants to stay in that part of town. Resort hotels only work on a beach or downtown.
by B 06/06/07 11:25 AM
Bite your tongue Mikey! You're probably right about the so called "preservation" however the last thing any area in the United States needs is yet another Walmart!
by mikey 06/06/07 09:04 AM
Good news? Not really, because a year from now, the buyer will say that "preservation" is just too cost prohibitive, and a site plan for more"rich people" houses will be presented. Personally, I think it would be a great place for an upscale Walmart!
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