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Southwest sticking with hearts
By Bloomberg
Published January 12, 2008
DALLAS - Southwest Airlines Co., the discount carrier, decided that it's a good investment to spend $100,000 for beverage stir sticks topped with a heart. That was Southwest's projected annual savings by switching to straws from the red-plastic sticks adorned with a heart in a nod to the airline's "love" marketing theme. Instead, it dropped the idea after some employees protested. "Feedback from our flight attendants was that they felt the benefit of keeping the heart stir stick outweighed the potential cost savings," said Beth Harbin, a Southwest spokeswoman. "It's a handy little tool." Southwest, the biggest carrier at Tampa International Airport, used 17.1-million of the sticks in 2007.
[Last modified January 11, 2008, 23:02:03]
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