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An inspirational beginning for funky decor store
The Urban Suburban is unique in the area, its owners say.
By Ebony Windom, Times Staff Writer
Published February 14, 2008
Roxanna Dreger arranges crystal flowers. Hours are 10 a.m. to 7 p.m. Tuesday-Thursday, 10 a.m. to 8 p.m. Friday-Saturday, 11 a.m. to 4 p.m. Sunday and by appointment on Mondays.
[Keri Wiginton | Times]
[Keri Wiginton | Times]
Marge Meckna looks at a bowl on her first trip to the Urban Suburban. "I love it. I think it's very unusual," she said.
WESLEY CHAPEL - A few years ago, Roxanna Dreger made a drastic change.
To get out of a post-break-up funk, Dreger painted the walls in her townhouse brilliant turquoise, fuchsia and yellow.
And surprisingly, the new look made her giddy, says Dreger, now 35. Each time she would enter her home, a smile would creep across her face.
"I was feeling 'blah' and I needed a change," she said.
And helping people make that kind of change is why Dreger opened The Urban Suburban, a contemporary home dcor shop in Wesley Chapel, owned by her and husband, Matt Dreger, 34.
Most of the customers who stop by are looking to make a fresh change, the Dregers say.
The Urban Suburban is the only contemporary furniture store in the Central Pasco and New Tampa area, Roxanna Dreger said.
And it is for trendier folks who favor a cool, modern look for their homes, the Dregers say.
Roxanna Dreger says she is not even intimidated by nearby furniture giants: Rooms to Go, Haverty's and Ashley Home Furniture, which are all less than a mile away from the Dregers' store.
The Urban Suburban offers funky chandeliers, original artwork, rugs, vases and cool coffee tables that are hard to come by at big furniture stores. There's a baby boutique in the back, with modern diaper bags and tiny T-shirts too.
Regulars drop in to browse the ever-changing selection of home accents such as the turquoise Buddha bust and a lamp that resembles a blooming flower.
"In general, a contemporary and modern feel is much more calming. Less cluttered. Less heavy, which I think compliments a Florida lifestyle," said Roxanna Dreger, who lives in New Tampa.
Instead of a cookie-cutter living room package, why not customize, she said.
The Dregers allow customers to choose a sofa, then pore through 400 fabric and leather swatches. The order goes out, and the newly upholstered sofa gets shipped back in two to three months.
"At big-box stores, you don't have that option," Roxanna said.
And customers often rave about the quality of the pieces, which start at $1,100 for an upholstered sofa.
"Beauty is totally in the eye of the beholder and at the end of the day, I want them to be happy with their homes," Roxanna Dreger said.
She offers design services for those in need of change, who don't know where to start. Her knack for decorating comes naturally. A former director of public relations, she never went to school for interior design.
But, creativity seems to run in her family, her mother who goes by T.L. Diaz, owns The Purple Leopard, a contemporary furniture store in Brooksville.
Roxanna Dreger knows from experience how uplifting redecorating your home can be.
"The home is where you can totally be yourself. You can express who you are and where you are spiritually and emotionally in your life," she said.
IF YOU GO
Here's how to find it
The Urban Suburban is at 1742 Bruce B. Downs Blvd. in Wesley Chapel. Call (813) 907-2222.