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Beall's on lookout for teen models
By MARK ALBRIGHT, Times Staff Writer
Published February 20, 2008
Beall's is looking for a few fresh faces. Concerned that its ads too often feature familiar models, the Bradenton-based department store chain just staged its first open casting call in a decade for prospective teen fashion models who look 14 to 20. The first 200 of 600 who applied were invited in for a look Monday. Only a few dozen will be chosen for paid advertising shoots. Next up, Beall's is staging a contest to find a model age 25 to 35 to promote Brisas, its new private-label line of casual activewear, such as hoodies, shorts, jogging suits and T-shirts. Candidates must live in Florida. Nonreturnable photos must be sent to the department store's headquarters. More details are available at bealls.com. Prizes include five Brisas outfits, a $200 gift card and a modeling contract with a Tampa agency. "We were getting the same faces from modeling agencies, so we wanted to expand our choices," explained Karen Filips, director of promotions.
[Last modified February 19, 2008, 22:33:57]
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