Zeroing in on their targets
Census figures are helping retailers pinpoint fast-growing neighborhoods to build stores, bankers to find clusters of super-weathly customers, and advertisers of all kinds to aim their pitches at fast-growing groups, such as single parents and Hispanics.
Crunching the numbers for money
Advertisers use insights gleaned from the U.S. Census to pinpoint the best possible customers and hone sales pitches, such as direct-mail pieces and TV commercials.
Census sources online
For more information about the U.S. Census, Florida population trends and ways to use the information for marketing or strategic purposes, visit the following Web sites:
The population mix
Do you belong in a Bohemian Mix? Or perhaps you're more apt to have the Single City Blues?
Commuter airline may fly into St. Petersburg-Clearwater
Executives of Pan Am, a start-up carrier that bought the venerable airline's name in bankruptcy court, were scouting St. Petersburg-Clearwater International Airport last week.
Fidelity rolls out red carpet for bay's big savers
Tampa Bay area investors who stash enough cash with Fidelity Investments soon will be getting more personal attention from the Boston company's Tampa office. Like many of its competitors, Fidelity is ramping up services to the wealthy in an attempt to capture a bigger share of their business.
The promise of wireless cut short
Terry Retter, tech guru for PricewaterhouseCoopers in Menlo Park, Calif., told an audience in Tampa last week that the future is in wireless.
Office supply shoppers: Now, where were we?
Once people drove out of their way to shop the big office supply superstores: Staples, Office Depot or Office Max.
Suppressing memories of Walter Industries?
Robert G. Burton blew into Tampa in April 2000 with big plans for salvaging troubled Walter Industries. He blew out of town less than four months later, leaving angry employees and directors behind.
Climbing the ladder
BANKING: Racine Hall has been appointed vice president and business development officer for Peoples Bank, Palm Harbor. Hall was an executive officer for First National Bank of Florida.
Business calendar
"Business Counseling" sessions, by the Service Corps of Retired Executives, will be from 10 a.m. to 3 p.m. Tuesday, Thursday and Friday at the St. Petersburg Business Development Center, 1045 16th St. S; 10 a.m. to 3 p.m. Monday through Friday at the St. Petersburg-Clearwater Airport Business Center, 4707 140th Ave. N, Suite 311; 1 to 3 p.m. Saturday at the Tarpon Springs Public Library, 138 E Lemon St.; and 1 to 3 p.m. Sunday at the Largo Public Library, 351 East Bay Drive. For an appointment or information, call the Business Development Center, (727) 893-9686; the Clearwater Airport Business Center, (727) 532-6800; the Tarpon Springs Library, (727) 943-4922; and the Largo Public Library, (727) 587-6715.
Company notes
ADVERTISING: Roberts Communications & Marketing Inc., 5405 Cypress Center Drive, Suite 250, Tampa, won the following awards at the American Advertising Federation's district competition: a gold Addy award, public service collateral material category, for its production of an annual report for Eckerd Youth Alternatives; and a silver Addy award, public service category, for a print ad for Eckerd Youth Alternatives.
Ron Reuss
NEW POSITION: President, GulfCoast CDC, St. Petersburg.
