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Super Bowl attracts radio celebrities


© St. Petersburg Times, published January 24, 2001

TV, music and sports celebrities are swarming for the Super Bowl, and a few notable radio folks are also getting a piece of the action.

Don Imus arrives today to prepare for two live broadcasts Thursday and Friday from the Westin Innisbrook Resort in Palm Harbor. But sorry: If you don't already have a ticket, you can't get in.

Imus in the Morning players Charles McCord, Bernard McGuirk, Rob Bartlett and Larry Kenney will also be part of the live remote. Locally, the show airs on WTAN-AM 1340, 6-10 a.m., and on cable's MSNBC.

Imus won't be at the Super Bowl; he plans to leave town on Friday.

Tom Joyner, whose nationally syndicated morning show airs on WTMP-AM 1150, will be riding on the station's Gasparilla float Saturday but won't broadcast from Tampa.

Rush Limbaugh, heard on WFLA-AM 970, is in Tampa for today's NFL Super Shootout golf tournament at MacDill Air Force Base.

Radio coverage of the Super Bowl will be provided by WQYK-FM 99.5. The pre-game show starts at 4 p.m. Sunday, and commentators Howard David, Matt Millen and Boomer Esiason will cover the game starting at 6 p.m.

Lots of stations have had Super Bowl ticket giveaway contests, but the "Super Celebrity Search" on WMTX-FM 100.7's Nancy and Mike Morning Show is among the most entertaining. Among the celebs that have called the show on behalf of listeners: Ray Romano, Joe Walsh, Rodney Dangerfield, Bo Derek and newly famous Florida elections chief Katherine Harris. Nancy Alexander will pick a winner Friday.

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The highly rated Bubba the Love Sponge Show, on rock station WXTB-FM 97.9 (98 Rock) for the past five years, is now syndicated on WPLA in Jacksonville. WXTB expects to syndicate the show to a second station by April.

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WTBN-AM 570 will drop CNN Headline News next week when it affiliates with Business Talk Radio. The station has also entered into a joint venture with WFLA-Ch. 8, which will provide WTBN with news and weather.

WTBN is moving into the building that Channel 8 and the Tampa Tribune share.

The new business format will begin at 6 a.m. Jan. 29.

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Today's Super Bowl story lineup

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