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Loose change

By CATHY KEIM

© St. Petersburg Times, published February 11, 2001


SUPER SHOWING: Nike scored big in Super Bowl advertising without spending a dime. Sponsors Report, which studies sponsor exposure during televised sports and special events, says Nike's "swoosh" logo appeared clearly on camera for 28 minutes on players' apparel. With 30-second commercials costing $2.3-million, Nike's exposure was worth about $129-million.

SLOW GOING: If you're in a hurry to get where you're going, you may want to avoid airports in the New York area and Chicago. LaGuardia Airport and Newark International Airport had the highest percentage of flights delayed last year, 15.5 percent and 8 percent, respectively, the FAA says. Ranking third was Chicago's O'Hare International Airport with 6.3 percent.

LITTLE LOVE FOR LEAVES: More employers are vexed by the Family and Medical Leave Act, which gives workers 12 weeks of unpaid leave. About 36 percent of 1,839 employers surveyed by the Labor Department say compliance is difficult, up from 15 percent five years ago.

TRUTH IN SALES: Two South Carolina people face federal charges that they sold fake Cartier watches, Mont Blanc pens and other luxury goods on the Internet. Officials say they ran the Web site fakegifts.com.

AND THEY ADMIT IT: Of 224 Comdex tech trade show attendees polled by AirPrime Inc. in November, 53 percent said they don't turn off cell phones or pagers at movies.

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