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Loose change

By CATHY KEIM

© St. Petersburg Times, published February 18, 2001


CALL FOR HELP: Being laid off today may be as traumatic as it was a decade ago, but now there is less standing in line. Many states are adopting telephone-based unemployment insurance systems; several plan to allow Internet filing.

READING THE HANDWRITING ON THE WALL: Diversification still is the watchword in corporate America. No. 1 on 800-CEO-READ's January bestseller list, based on purchases by more than 10,000 corporate customers nationwide: Differentiate or Die by Jack Trout.

WHICH CAME FIRST? Who was first to put a chicken patty in a bun? Chick-fil-A Inc. is suing Burger King Corp. over the claim. Burger King promotes its chicken sandwich as "the original." Not so, says Chick-fil-A. The fast-food chain wants a jury trial and damages.

LOVE ON THE JOB: Which workers most often marry within their profession? Farmers, food and lodging managers and lawyers and judges, according to the Employment Policy Foundation.

STAYING POWER: Ad agencies aim to please clients, but some make that a challenge. California staffing service Creative Group asked some 200 ad execs to share their strangest client requests. They ranged from helping a client's son with homework to dressing as a koala for a trade show. But pity the poor exec whose client invited himself for Thanksgiving dinner and stayed four days.

- Compiled by Cathy Keim from Times wires

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