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Newsletter's dot-com adventure lasts one issue

By HELEN HUNTLEY

© St. Petersburg Times, published March 5, 2001


Largo money manager Gerald Perritt's foray into dot-com land lasted for just one issue of his investment newsletter. The February issue of Mutual Fund Letter was the first and last to feature the logo of worldlyinvestor.com.

"They were going to pay me a lot of money and do all the marketing, but they ran out of money," he said of the Web operator. Perritt said he sold the newsletter in September to Worldly Information Network. But by the time the New York company took over publication, it had decided to get out of the newsletter business. Perritt said he bought the newsletter back, making a modest profit on the deal.

Perritt said the newsletter, which he has been publishing for 17 years, has about 2,000 subscribers. He has a bare-bones Web site, including an offer to mail a sample of the newsletter, at http://www.mutletter.com. Perritt said he thought the newsletters should have a more substantial Web presence, but "we just haven't gotten a good economic model for the Internet yet."

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