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Plaza will ring bigger Beall's

The department store in a redone Northdale Court will double in size as the plaza gets a facelift and new name.

By RICK GERSHMAN

© St. Petersburg Times, published March 19, 2000


NORTHDALE -- That sound emanating from Northdale Court isn't just the din of construction.

It's the ringing of a bigger Beall's.

The nearly 20-year-old shopping plaza at N Dale Mabry Highway and Northdale Boulevard is getting a facelift, a new name and a Beall's department store more than twice its original size.

When construction is completed this fall, the plaza's name will be Colonial Promenade Northdale, after its owner, Colonial Properties Trust.

Beall's, which now covers about 30,000 square feet, will expand to 64,000 and carry more product lines. A small coffee shop also will be added, property manager Vicky Anthony said.

The other major renovation will be the removal of two pod buildings that have stood in front of the main structure's Dale Mabry face since the plaza opened in 1981. Removing the 20,000-square-foot pods will add about 150 parking spots and allow the businesses behind them to be seen from Dale Mabry.

Some of the pod building's tenants will relocate into the plaza's main structure, while others will move out. Anthony said negotiations are still ongoing with some tenants, so Colonial could not state specifically which will stay.

However, an artist's rendering of part of the plaza's eastern face includes current tenants T J Maxx, Smoothie King, Beef O'Brady's, Famous Footwear and Tanya & Matt's Ice Creamiest & Ice Sculptures. The owners of CarMichael's Hair Company said their business also is staying.

Also being negotiated is a large vacant unit on the plaza's northern end where the Northdale 6 theater was housed until it closed last June, said leasing representative John Kimbrough.

Under way is the final of three phases of construction, though the first two were primarily cosmetic, Anthony said, to give the plaza a Key West theme, including plenty of palm trees.

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