Hunt for tenants follows overhaul
By LOGAN D. MABE
© St. Petersburg Times, published May 6, 2001
NORTHDALE -- Renovations are complete at Northdale's longtime strip shopping center, and its owners are busy lining up new tenants for remodeled storefronts.
The former Northdale Court has been under reconstruction for months, but the newly named Colonial Promenade's makeover is complete.
"We're very excited," said Theron Scurlock, marketing director for Colonial Properties based in Orlando. "We'll have a grand reopening the first week of June."
The shopping center was reconfigured to give more exposure to tenants that used to be tucked away in obscure "pods."
"We demolished the pods out front and relocated the tenants," Scurlock said. "The back pods were a dead area. Nobody really walked back there, so we took them down."
It's the first renovation the center has had since it opened in 1983, Scurlock said. Colonial Properties purchased it in 1995.
In recent months, Lifestyle Family Fitness has moved into the former Northdale 6 movie theater and the Beall's store has more than doubled its size from about 26,000 square feet to 64,000 square feet, Scurlock said.
Colonial Properties, which operates 13 other shopping centers in the state, had decided to polish its image before it fell into disrepair, Scurlock said.
"We put a lot of money into it," he said. "We wanted the center to look brand new."
-- Logan D. Mabe can be reached at 813-226-3464
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