St. Petersburg Times Online: News of northern Pinellas County
Place an Ad Calendars Classified Forums Sports Weather
  • Captors tie and beat teenager, deputies say
  • Scientologist-backed drug measure fizzles
  • Consultant tries to heal rifts among officials
  • Troopers cite driver in school bus crash
  • FAA to watch ultralights at Lake Seminole
  • Downtown plan draws fans, critics
  • County students shine on FCAT
  • Board affirms decision on 2 students
  • Man parlays love for fitness into new business
  • Oldsmar deftly dodges conflict on apartments
  • East Lake's address isn't a big deal to all
  • Prep sailors about to enter familiar waters


    printer version

    Man parlays love for fitness into new business


    © St. Petersburg Times, published May 9, 2001

    At age 5, Steve Jonas got his first set of bodybuilding weights and began studying martial arts at the local YMCA. Today, 29 years later, he's a certified fitness instructor and personal trainer and recently opened his own business, Thinn Ice Personal Fitness Training.

    "My mother probably wanted to keep me out of her way," Jonas said about the home weight set and the martial arts classes. "But I loved it and I've never stopped training."

    He worked a number of years for commercial fitness gyms and studios and six years ago began working privately as a personal fitness trainer.

    At one point, he was working at a factory, teaching at a health club and running his own business. "I was habitually late at the factory," he recalled. "Finally, someone wrote "thin ice' above my time card and everyone started calling me that. I thought it was amusing." When it came time to put a name to his business, he remembered the moniker.

    The studio, in his house at 8825 109th Lane N, Seminole, includes cardiovascular equipment, free weights, a cable machine, bench and leg training equipment, a treadmill and a Stairmaster that operates in a way that is easy on the knees. He said he invested $3,000 in new equipment.

    Jonas also teaches tai chi for stress reduction and is certified in cardio-kickboxing training. Personal training sessions cost $40 an hour and are available by appointment Monday through Friday, he said.

    While most of his clients are working men and women in their late 30s looking to improve their health and lose weight, Jonas said he also has worked with professional athletes, cancer patients, physical therapists and high school and college athletes. They have ranged from 14 to 98.

    "I had a woman 98 years old on a walking program," he said. "Her husband never told me his age, but he was older."

    He also offers personal training at people's homes, where they have their own fitness environments, and at condominiums that include exercise gyms. He can be reached at 398-5520. His Web site is

    Chamber of Commerce plans mixer Thursday

    The Greater Seminole Area Chamber of Commerce is having its monthly chamber mixer at Dotcom Marketing Group from 5 to 7 p.m. Thursday at Seminole Office Building, 8050 Seminole Mall, Suite 340. Call the chamber at 392-3245.

    Two sales agents join Century 21 Grant Realty

    Norman Campbell and Kimberly Sears have joined the sales associates at Century 21 Grant Realty, 6450 Seminole Blvd. Campbell, a native of Lincoln, Neb., is a longtime Pinellas County resident. Before working in real estate, he was in mobile home sales. A Clearwater native, Sears was a medical assistant before working in real estate.

    More than 100 agents work at Realty Executives

    With the addition of 12 new sales associates, Realty Executives now has more than 100 agents, according to owner-broker Kathy Quinty. Associates working in Seminole, St. Petersburg and beach offices last year produced a combined $144-million in residential sales, she said.

    - Know of a new or unique business in the greater Seminole area? If so, tell us about it. Send items to Seminole Business, Seminole Times, 710 Court St., Clearwater, FL 33756 or fax it to 445-4119. We also are interested in promotions, expansions and major new contracts. Photos can be sent, but not all will be used, and they cannot be returned.

    Back to North Pinellas news
    Back to Top

    © 2006 • All Rights Reserved • Tampa Bay Times
    490 First Avenue South • St. Petersburg, FL 33701 • 727-893-8111
    Special Links
    Mary Jo Melone
    Howard Troxler

    From the Times
    North Pinellas desks