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Pair bring the feel or mornings to WQYK's afternoon broadcast

By PAMELA DAVIS

© St. Petersburg Times, published June 9, 2000


TAMPA -- Morning isn't the only time for a morning-style radio show.

Country music station WQYK-FM 99.5 serves up topical humor, crank calls, celebrity updates and news-based chatter but does it during afternoon drive.

From 3 to 7 p.m. weekdays, on-air personalities Dave McKay and Randy Price inform, humor and surprise listeners between Tim McGraw and Joe Diffie songs. The duo recently celebrated their four-year anniversary as the Randy and Dave Show and will be broadcasting next week from Fan Fair in Nashville.

Fan Fair is a four-day festival where country music lovers turn out for close encounters with some of country's biggest stars. Record labels use the event to promote new acts and develop fan loyalty.

Radio personalities like McKay and Price "are the people that bring the stars into the living room and the car," Price says. "Hopefully when we get done with one of these live broadcasts people feel like they know that star better because of the interviews we've had with them."

So, who are the guys who will be bringing listeners their favorite stars?

"There's a good balance," McKay says. "I'm the cocky little brother and Randy is the sensible meat and potatoes kind of guy."

Price, 50, is the one with seniority. He's been at WQYK for 18 years, and until he was paired with McKay hadn't worked with a partner.

"It was an adjustment but we're pragmatists, " Price says. "We'll get petty once in a while but it's very seldom."

McKay, 38, has been in the radio business for 20 years. Prior to hooking up with WQYK he did afternoon drive at WRBQ-FM 104.7 (Q105) before the station was sold to CBS/Infinity (which also owns WQYK and four other Tampa Bay area stations) and changed to a country format.

Unlike WQYK's morning show, which is light and family-oriented, "We've turned the water up a little warmer on our afternoon show," McKay said. "But it's not that we want to be dirty and vulgar. We want to be a little more reality based and a little more hip."

McKay handles the technical flow of the show. Price, who quit smoking about a month ago and uses Tootsie Pops to ease his nicotine cravings, monitors the news wires and TV looking for current events to discuss on the air.

The two don't do a lot of planned routines, but in crank phone calls, McKay has pretended to be Sylvester Stallone on a few occasions and once fooled WTSP-Ch. 10's Reginald Roundtree on the phone by claiming to be a pastor whose congregation wanted him to grow back his mustache.

In the last Arbitron ratings book, McKay and Price had the No. 2 show in their time slot with listeners 25 to 54, the most coveted demographic.

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