Taste: How to shop Priceline

How to shop Priceline

By Times Staff Writer

Here is a step-by-step guide to buying groceries online through Priceline.com's WebHouse Club:

Go to http://www.priceline.com and click on "Groceries."
Click on "Need a Card." When you fill out the form, you must provide a credit card or debit card number. All transactions are charged to that card number.
Once you have registered, you have the option to wait for a free, encoded card to be sent in the mail, or you can pick a blank one up at a Winn-Dixie, the participating store in Florida.
Return to the grocery site and click on "Back to Activate a Card?" where you will register the card by typing in the 12-digit identification number on the back. At this point, you can start shopping.
At the grocery site, browse categories such as Bread; Coffee, Tea and Cocoa; Paper Products and Trash & Sandwich Bags.
Click on an item, and a pop-up menu offers three brands of the product, asking you to select two brands that are acceptable. You can also check a box letting Priceline know you would consider all three.
You will be offered four prices. Select one and add them to the "shopping cart." Repeat process on each item you are interested in.
When finished, go to "checkout." It will take about a minute for the service to let you know if your prices have been accepted.
Accepted prices are immediately charged to your credit card or taken from your bank account account via debit card. You can now print your shopping list.
Take the list to a Winn-Dixie store, collect your items and proceed to the check out counter. Use your Priceline card the same as you would a debit/ATM card, punching in the 4-digit pin number Priceline provides.
Items not purchased through Priceline need to be rung up separately.