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Getting their bankers closer to customers

Personal Finance editor
huntley

HELEN
HUNTLEY

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By HELEN HUNTLEY

© St. Petersburg Times, published September 18, 2000


Raymond James & Associates is counting on a former competitor to help it establish an investment banking foothold in Atlanta. The St. Petersburg company has hired Tom Avery, who headed Wachovia Corp.'s equity markets group and previously was a general partner at two venture capital funds.

"There's a lot of technology activity going on in the Atlanta corridor, and having more talent on the ground is something we're looking to accomplish," said Jeff Trocin, Raymond James' executive vice president of capital markets. He said Raymond James is about two-thirds of the way to its goal of having 12 to 15 professionals in Atlanta.

Far-flung investment banking offices are an industry trend, partly to accommodate top professionals who don't want to relocate and partly to get investment bankers closer to customer companies.

"Our energy team is in Houston, Dallas and Calgary, with not a single member in Tampa-St. Pete," Trocin said. "All our clients obviously are in the Southwest and Canada."

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