Specifications

Material Requirements for Online Creatives for St. Petersburg Times Web sites

For all ads running on tampabay.com, (GIF, SWF or JPG), the following file sizes apply:

Leaderboard ad (728 x 90) – file weight not to exceed 40k
Wide Skyscraper ad (160 x 600) – file weight not to exceed 40k
Medium Rectangle (300 x 250) – file weight not to exceed 40k
Tile ad (300 x 60) – file weight not to exceed 20k
Skybox ad (180 x 60) – file weight not to exceed 20k

For animated ads, GIF or SWF, we request that the animation not loop more than three times. In other words, we prefer ads not endlessly animate.

If sending us third-party ad code, we will modify that code and upload it into DoubleClick.

For information regarding Rich Media ads, please contact us.

If sending us Flash ads, please follow these instructions:

on (release) {
  getURL(clickTag,"_blank");
}