ROP Mechanical Specifications

Retail ROP Mechanical Specifications

Full page standard ROP measures 129".
Full page tabloid ROP measures 57 1/2".
Full page tbt*/Tampa Bay Times measures 57 1/2".  

Standard ROP page ads over 18" deep are charged the full depth of 21 1/2".
Tabloid ROP page ads over 9 1/2" deep are charged the full depth of 11 1/2". 
tbt* page ads over 91/2" deep are charged the full depth of 11 1/2". 

Advertisements are available in 1/4" increments with a one column minimum of 1" in depth.  

ROP Page Measurement
Standard web page measures 11 1/2" x 21 1/2" (6 columns x 21 1/2")
tbt* measures 10 1/4" x 11 1/2" (5 columns x 11 1/2")
Tabloid measures 10 1/4 ” x11 1/2 ” (5 columns x 11 1/2")    
TV Times measures 7 ” x 9 7/8 ”  (4 columns  x 9 7/8")
Double truck broadsheet measures 24" x 21 1/2" (13 columns x 21 1/2") or 144 picas wide
Double truck tabloid measures 21 1/2"  x 11 1/2" (11 columns by 11 1/2") or 129 picas wide

ROP Column Measurements

ROP Broadsheet — six column standard ROP
Standard Broadsheet full page: 6 columns x 21 1/2" (11 1/2" x 21 1/2")

ROP Tabloid — five column tabloid ROP
Tabloid full page: 5 columns x 11 1/2" (10 1/4" x 11 1/2")

Broadsheet and tabloid advertisements are available in ¼" increments with a one column, minimum one inch depth requirement. 

ROP Streamers Advertisements
6 columns x 1" up to 6 columns x 6".  Depth available in 1/4" increments.  

tbt* – five column tabloid
tbt* Full page: 5 columns x 11 1/2" (10 1/4" x 11 1/2")

CLASSIFIED Mechanical Specifications

Classified — Type sizes & Faces Click to download chart.

The chart above is provided in Adobe® Acrobat® PDF format. If you need the free Acrobat Reader, get it here.

Classified Page Measurements
Type page is 11 1/2" wide by 21" deep; 10 columns to a page. There are 210" to a page, or 2,940 lines.

There are 21" to a column or 294 lines.
Double trucks are 23" by 21" or 6,762 lines.  

Classified Column Measurements

Classified Tabloid  & TBT Measurements
A tabloid type page measures 10 1/4" wide by 11 1/2" deep; 9 columns to a page or 103 1/2" (billed at 1449 lines). See column widths under Classified Column Measurements. tbt* measures 10 1/4" deep by 11 1/2" deep, 9 columns to a page or 103.5" column inches billed at 1,449 lines per page.

Preprint Insert Specifications

Size Requirements
Maximum: 12" x 11 3/8"
Minimum: 7" x 5"
*Size across the fold/spine of the product.

About Electronic Imaging and File Formats

Not all computer systems are compatible. Only specific types of electronic file formats are acceptable for use by the St. Petersburg Times. The following is a list of formats that work:

PDF (Adobe Acrobat) This is the recommended file format
  To view our recommended Acrobat Distiller 7 settings click here
PS (PostScript)
InDesign Documents
TIFF or JPEG
Font Files
SIT (Stuffit)
EPS (Encapsulated PostScript

We do not accept electronic files produced in the following software:

Corel Draw
Microsoft Publisher
Multi-Ad Creator
We can accept EPS files from any of these applications

Observe these guidelines when submitting ads electronically:

When submitting ads on CD-ROM or other electronic storage media, label the disk with the client's name, address and phone number.
Be sure all fonts, art and scans are provided on the disk. Make certain a hard copy of the disk contents is provided. This will enable us to determine that all of the art, fonts and text have been included.
Ads via e-mail are to be sent to: ads@sptimes.com.
As alternative to e-mailing your ad to us, you are welcome to use our "Ads Upload Webpage" at http://www.sptimes.com/sendad
Ads that are sent via e-mail must arrive before the published deadline.

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