Retail ROP Specifications

ROP Broadsheet — six column standard ROP
Standard Broadsheet full page: 6 columns x 21 1/2" (11 1/2" x 21 1/2"). Maximum ad depth-127p or 21 1/8".

Double truck broadsheet measures 24" x 21 1/8" (13 columns x 21 1/8") or 144 picas wide by 127 picas deep.

Standard ROP page ads over 18" deep are charged the full depth of 21 1/2".

tbt* and ROP Tabloid — five column tabloid
Tabloid full page: 5 columns x 11 1/2" (10 1/4" x 11 1/2"). Maximum ad depth-67p or 11 1/8".

Double truck tabloid measures 21 1/2"  x 11 1/8" (11 columns by 11 1/8") or 129 picas wide by 67 picas deep

tbt* and Tabloid ROP page ads over 9 1/2" deep are charged the full depth of 11 1/2". 

Broadsheet and tabloid advertisements require a minimum size of 1 column, 1", and are available in 1/4" increments.

ROP Streamers Advertisements
6 columns x 1" up to 6 columns x 6".  Depth available in 1/4" increments.  

CLASSIFIED Mechanical Specifications

Classsified Font Specs PDF - Download

Classified Page Measurements
Full page is 11 1/2" wide by 21" deep; 6 columns to a page. There are 126" to a page, or 1,386 lines.

There are 21" to a column or 231 lines.
Double trucks are 23" by 21" or 5313 lines.  

Classified Column Measurements

Classified Tabloid  & TBT Measurements
A tabloid type page measures 10 1/4" wide by 11 1/2" deep; 5 columns to a page or 57 1/2" (billed at 632.5 lines). See column widths under Classified Column Measurements. tbt* measures 10 1/4" deep by 11 1/2" deep, 5 columns to a page or 57 1/2" column inches billed at 632.5 lines per page.

Preprint Insert Specifications

Size Requirements
Maximum: 12" x 11 3/8"
Minimum: 7 3/4" x 5 1/4"
*Size across the fold/spine of the product.

TV TIMES

TV Times full page: 4 columns x 9 1/4" (7 1/4" x 9 1/4"). Maximum ad depth-54p or 9".

TV Times Pop Out Extras: Build to 7 1/4" x 9 1/4" (43p6 x 55p6)

"Ads That Stick" Specifications
Can be one-sided or two-sided. Front can be coated or uncoated paper. The back can only be uncoated paper.*

* See 8 Panel Fold-Out Note specs below for variation

Document Sizes: Standard Square Note: 3"x3" Image Area: 2 7/8" x 2 7/8" Bleed Size: 3 1/8" x 3 1/8"
Click here for downloadable template

Perforated Coupon: Click here for downloadable template

Special Shape Die Cuts: Click here for downloadable templates

8 Panel Fold-Out Note: Click here for downloadable template
8 Panel Fold-Out Notes can be coated on both sides and may run process on both sides.

Color Specifications: Standard ink colors are Cyan, Magenta, Yellow and Black plus Pantone Solid Coated colors for coated paper and Pantone Solid Uncoated colors for uncoated paper. If Pantone colors are not used, ad will be treated and billed as Process color. Process color can only be used on the Front.

Type and Rule Width Requirements: All positive type must be 4 points or larger. Reverse type: 6 points or larger. All positive rules must be 1/2 pt or larger. Reverse rules should be 1 pt. or larger.

Screens: Screens over 95% may appear as solid. Graduated screens should go no lower than 3%.

Electronic Submission Requirements: PDF (Adobe Acrobat). All text must be converted to outlines. Pantone Spot colors must be retained in PDF. Click here to view the recommended Distiller settings to create a properly formatted PDF for "Ads That Stick!"

About Electronic Imaging and File Formats

Not all computer systems are compatible. Only specific types of electronic file formats are acceptable for use by the St. Petersburg Times. The following is a list of formats that work:

PDF (Adobe Acrobat) This is the recommended file format
  To view our recommended Acrobat Distiller 7 settings click here. See section above for Ads That Stick! Distiller settings
PS (PostScript)
InDesign Documents
TIFF or JPEG
Font Files
SIT (Stuffit)
EPS (Encapsulated PostScript)

We do not accept electronic files produced in the following software:

Corel Draw
Microsoft Publisher
Multi-Ad Creator
We can accept EPS files from any of these applications

Observe these guidelines when submitting ads electronically:

When submitting ads on CD-ROM or other electronic storage media, label the disk with the client's name, address and phone number.
Be sure all fonts, art and scans are provided on the disk. Make certain a hard copy of the disk contents is provided. This will enable us to determine that all of the art, fonts and text have been included.
Ads via e-mail are to be sent to: ads@sptimes.com.
As alternative to e-mailing your ad to us, you are welcome to use our "Ads Upload Webpage" at http://www.sptimes.com/sendad
Ads submitted electronically must arrive before the published deadline.

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